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The Fine Art of Art Direction

The Fine Art of Art Direction

During this workshop, you’ll learn how to tune the frequency of your ideas through their execution. You’ll learn to understand the delicate, precise act of sending your message on exactly the right wavelength, without interference.

You’ll understand that every visual and verbal choice you make in strategy, writing, illustration, photography, graphic design, typography, print, media, filmmaker, coding or digital platform contributes to how the audience catches your throw.

You’ll get to look at examples of visual differentiation in evolution and history, and study Art Direction in Design, Advertising, Film and Contemporary Art. Above all else, you’ll learn to listen to your ideas, not current trends, in order to style your work originally.

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Date and Location

Date: Tuesday 2 May 2017 – Tuesday 2 May 2017
Time: 9:30AM – 17:30PM



Opus House, 64 Cheshire Street, London, E2 6EH