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The Business of Ideas
Patrick Collister is a dyed-in-the-wool advertising writer with a string of awards to prove it. As well as a writer, he worked as a Creative Director for more than a quarter of a century. But, a couple of years back he quit conventional advertising to join Google as Head of Design. For a man of Patrick’s years, the experience of joining Google has been verging on damascene. As he says, “I am now working with a team of ridiculously clever and enthusiastic people. I learnt more in my first two months at Google than I’d learnt in the previous two years”.
Before Google, Patrick ran his own company, Creative Matters, a firm that specialised in both advertising consultancy and training. Previously he was the Executive Creative Director at Ogilvy in London. All of which means that he knows all there is to know about creating ideas that sell. So, what you get with Patrick is somebody with a strong grasp of the traditional values of understanding brands and ideas, coupled with a bang up to date knowledge of new technology. For anyone whose ambition is to create ideas that generate business in the 21st Century, there couldn’t be a better person to learn from.
Using a real life brief, Patrick shows you how to create ideas that sell. You will learn to dissect the brief, come up with original ideas and turn those ideas into solutions which your client will not only love, but also buy.
Date: Tuesday 28 November 2017
– Tuesday 28 November 2017
Time: 9:30AM – 17:00PM
64 Cheshire Street, London, E2 6EH