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Persuasive Techniques for Advertising and Design
Kit Altin, Head of Innovation & Global Planning Director at Leo Burnett London.
Kit knows what it’s like at the coalface of brief-writing: over her career she has written just about every kind of brief for every category, platform and challenge, from soap powder to saving lives, and agency and client-side. As a former award-winning copywriter, she knows what it’s like on both sides of a brief, and ruthlessly exploits this knowledge to inspire brilliant work from her creative teams.
Is she persuasive? Well, Kit persuaded the Publicis Groupe to invest in a new agency dedicated to pro bono work in the middle of a recession; Cosmopolitan to put a suffocating girl on its front cover; Britain’s employers to offer jobs to ex-offenders; and David Cameron to do a very public U-turn and change British law in six weeks flat. She has won more than 80% of the new business she has pitched, from clients including Amazon, the BBC, UNICEF and P&G.
Kit Altin will teach you how to apply the same focus, rigour, intelligence and imagination to selling your ideas as you do to creating them. The day will be fast, fun and extremely practical, based not only on psychological theory but on industry experience of what really works. You’ll learn the essentials of being powerfully persuasive, helping you to sell your ideas, convince your clients and engage your target audience.
Date: Wednesday 16 May 2018
Time: 9:30AM – 17:00PM
171 Union Street, London SE1 0LN