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Digital Storytelling for Advertising
Storytelling is an essential part of branding. But it can be difficult to take a story from the physical world and plant it in the digital space. This is a one-day workshop is designed to transform you into an effective digital storyteller by using the latest tools and technologies to enhance your brand through digital stories that come to life.
LA Ronayne’s workshop is designed to sharpen your skills so you can take over the internet! It’s broken down into a series of fast, interactive exercises that outline core habits. The morning session covers everything you need to prep a great digital story: from getting into the always-on mindset, to understanding online audience behaviour, to giving your plot an internet-proof intro. And in the afternoon we explore digital execution: including best platform practice, linear VS nonlinear models and an examination of the greatest inspiration out there right now.
Date: Thursday 21 June 2018
Time: 9:30AM – 17:00PM
96 Hanbury Street, London, E1 5JL