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Creating Ideas for Branding and Design
Jim Sutherland has worked in design for 26 years - he worked at The Partners and HGV before founding Hat-trick design 13 years ago. Hat-trick became the number one awarded UK agency in 2012. He left in 2014 and set up Studio Sutherland.
A lot of design work out there is dull and uninspiring. We should be creating work that engages, inspires and interests people, but how can we do this in an industry where efficiency and speed of idea generation needs to be measured against client needs, consumer behaviours and of course, the bottom line? In this course, Jim Sutherland will show you how to generate ideas using a totally different medium - Play.
Creative work can (and should) be joyous. Solutions are there to be unearthed. By learning through doing in this very much hands-on and immersive workshop, you’ll get to exercise your brain under the guidance of one of the top designers in the industry.
Date: Wednesday 30 May 2018
Time: 9:30AM – 17:00PM
96 Hanbury Street, London, E1 5JL