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Creating Digital Strategies for Brands
In this workshop you’ll discover some of the most innovative approaches and techniques to developing your digital strategy. Techniques that use clever data thinking and an understanding of the latest technology to ensure that the brands you work on create even more empathetic and meaningful digital experiences.
Rosie Collins – Senior Strategist at DigitasLBi - will get you to work on a hypothetical brief for a hypothetical client and with her guiding hand, you’ll get to crack it in real time. In a series of 30-minute and 60-minute workshops, punctuated by brief periods of reflection, and other necessary breaks for thought, she’ll help you to drive forward the evolution of a digital solution to the brief. Rosie will guide you through the main stages of the process from conception, through formulation and to implementation. She’ll share useful tools and techniques to smooth that journey. By the end of her workshop, you’ll get to present your ideas to your peers, getting invaluable feedback from Rosie and the rest of the group.
Date: Thursday 12 April 2018
64 Cheshire Street, London, E2 6EH