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Briefing your Creative Team

Briefing your Creative Team

Kit is a Global Planning Director at Leo Burnett London and the Founder of Leo Burnett Change, the specialist social change agency.

Over her career she has written just about every kind of brief for every category, platform and challenge, from soap powder to saving lives, she brings this wealth of experience to prove that a great brief can turn any problem into great creative.

As a former award-winning copywriter, she knows what it's like on both sides of a brief, and ruthlessly exploits this knowledge to inspiore brilliant work from her creative teams. Amongst others, she was the planning brain behind McDonald's epic multiplatform Olympics campaign 'We All Make The Games' which won the Marketing Society Awards for Execellence Gold, and the multi-award-winning 'Second Chance' campaign featuring the world's first unskippable pre-roll ad. The IPA chose her as Woman of Tomorrow 2014, which she was very pleased about, plus the futuristic raygun is very useful for maintaining discipline in workshops.

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Date and Location

Date: Thursday 7 June 2018 – Thursday 7 June 2018
Time: 9:30AM – 17:00PM



64 Cheshire Street, London, E2 6EH