My Orders

Basket (0)
  • Your Shopping Basket is empty.



Branding. In Five and a Half Steps

Branding. In Five and a Half Steps

Multiple award winner (and D&AD 2017 President’s Award winner) Michael Johnson will demystify branding and give delegates a much clearer understanding of what it means, and what it does. He’ll show you how to firstly define, and the design brands that make a difference. In an intense day of discussions, writing, and design, key insights will be revealed that you can apply in your own work.

Key learning outcomes:
- Learn new ways to analyse a market, how to map it and
look for gaps and opportunities
- Test out Johnson’s own brand model to define a brand’s
verbal and strategic basis
- Take at least one example through, from research to
narrative, to naming then design
- Gain insights into both strategic and design sides of the
process, as well as when and how they interact

Book by 5th September 2017 for a 20% early bird discount (standard price: £560 not inc. VAT).

Full and Awarded D&AD members also receive an additional 20% discount on selected Professional Development courses.

Buy now


Date and Location

Date: Tuesday 17 October 2017 – Tuesday 17 October 2017
Time: 9:30AM – 17:00PM



64 Cheshire Street, London, E2 6EH