{"product_id":"transform-your-work-with-storytelling-online","title":"Transform your work with Storytelling (Online)","description":"Learn the storytelling techniques that make others stop and lean in - now available as an interactive, three-part online masterclass.\n\nWhether you're creating films, campaigns, briefs, presentations, case studies, or brand narratives, storytelling is a crucial skill for anyone in the creative industries.\n\nIn this practical, three-part online series, Executive Creative Director and filmmaker Jim de Zoete breaks storytelling down into actionable tools you can apply immediately. Free from complex theory or screenwriting jargon, this course delivers essential techniques to frame your work so others pay attention—all from the comfort of your own workspace.\n\nOver three focused live online sessions, we’ll explore storytelling through the lens of conflict - the true engine of story. You’ll discover how conflict creates tension, drives curiosity, and makes audiences care about what happens next across three distinct levels: personal, interpersonal, and extrapersonal.\n\nUsing iconic examples from D\u0026amp;AD's archive of exceptional creative work alongside live, collaborative online exercises, the course is split across three key modules:\n- The power of conflict to grab attention\n- The story behind the story\n- How to tell the most important story of all - your own\n\nBy the end of the masterclass, you'll have a suite of practical tips \u0026amp; tricks you can return to again and again whether you're writing, presenting or creating. And a deeper understanding of why some stories are forgotten while others stay with us forever.","brand":"D\u0026AD","offers":[{"title":"26 Jan - 09 Feb 2027","offer_id":67800443748515,"sku":"MAS","price":650.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1907\/6003\/files\/BRAND-VOICE-AND-CREATIVE-COPY.format-webp.width-2800_iZwNB1kbjzbmaZnf_a4fb3c03-c323-46dd-8992-a57f4a48d0e3.webp?v=1793201409","url":"https:\/\/shop.dandad.org\/products\/transform-your-work-with-storytelling-online","provider":"D\u0026AD","version":"1.0","type":"link"}