{"product_id":"transform-your-work-with-storytelling-in-person","title":"Transform your work with Storytelling (In person)","description":"Learn the storytelling techniques that make others stop and lean in.\n\nWhether you're creating films, campaigns, briefs, presentations, case studies, or brand narratives, storytelling is a crucial skill for anyone in the creative industries.\n\nIn this hands-on masterclass, Executive Creative Director, and filmmaker, Jim de Zoete breaks storytelling down into a set of practical tools you can apply from day one. No complex theory or screenwriting jargon. Instead, you'll learn essential techniques to frame how you communicate your work - so others pay attention.  \n\nWe’ll explore storytelling through the lens of conflict. The engine of story. How it creates tension, drives curiosity, and makes audiences care about what happens next. And how it operates on three levels: personal, interpersonal and extrapersonal. Whether you're making a film, presenting a strategy, or writing a case study - understanding how to use conflict as a creative tool will transform how you communicate.\nUsing examples from D\u0026amp;AD's archive of exceptional creative work and a series of collaborative exercises we’ll delve into: \n- The power of conflict to grab attention\n- The story behind the story\n- How to tell the most important story of all - your own\n\nBy the end of the masterclass, you'll have a suite of practical tips \u0026amp; tricks you can return to again and again whether you're writing, presenting or creating. And a deeper understanding of why some stories are forgotten while others stay with us forever.","brand":"D\u0026AD","offers":[{"title":"07 Sep 2026","offer_id":47825542840483,"sku":"MAS","price":650.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1907\/6003\/files\/BRAND-VOICE-AND-CREATIVE-COPY.format-webp.width-2800_iZwNB1kbjzbmaZnf.webp?v=1782827196","url":"https:\/\/shop.dandad.org\/products\/transform-your-work-with-storytelling-in-person","provider":"D\u0026AD","version":"1.0","type":"link"}