{"product_id":"creating-impactful-brand-identities-online","title":"Creating Impactful Brand Identities (in person)","description":"Every news article ever written about brand identity starts with what a waste of money the process was. This Masterclass takes that presumption and aims to turn it on its head. By taking the twisted logic of Bill James’ infamous Moneyball theory as a starting point, we will look to create a playbook for designing brand identities that are seen to actively add real value to an organisation. Through models, use of data, simple brand analysis and a healthy dose of storytelling we’ll look to prove that building a powerful and creative brand identity plan is about much more than adding ‘creative pixie dust’. Whether you’re a Designer or a Brand Manager, get ready to explore within your own organisation how to devise an efficient strategy that will work harder for your brand to reach more tangible success. Bring along a brand that you work for or simply one that you admire and dissect the very core components that make it distinctive and meaningful. Using this as a basis, you’ll then develop strategies that help you define how a brand identity looks, feels and behaves in the world.","brand":"D\u0026AD","offers":[{"title":"03 Dec 2025","offer_id":46213764546723,"sku":"MAS","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"20 Mar 2026","offer_id":46633521447075,"sku":"MAS","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"15 Jul 2026","offer_id":47275456725155,"sku":"MAS","price":650.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1907\/6003\/files\/CREATING-IMPACTFUL-OOH-CAMPAIGNS.jpg?v=1757434858","url":"https:\/\/shop.dandad.org\/products\/creating-impactful-brand-identities-online","provider":"D\u0026AD","version":"1.0","type":"link"}