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NB17 Fringe Events

The Future of Technology in Animation: VR Brief

The Future of Technology in Animation: VR Brief

The future is NOW. Come and impress us with your innovation & creativity!

Virtual reality and augmented reality have earned a lot of attention over the past year or so, both promising tremendous growth across a wide range of industries. But as more and more brands and agencies start embracing this technology, how can animation shape the way that VR and AR is created and experienced?

Jelly London’s animation studio The Kitchen have teamed up with Uber Digital to explore the future of technology in animation. They’re asking students to get involved with the conversation by creating an innovative proposal for their dream brand or client using animated VR and/or AR as a basis for the final content.

Whether it’s an experiential campaign, PR stunt, computer game or something never-been-seen-before… Let your imagination run wild and impress the team with your creativity and innovation. (Bonus points will go to those who take inspiration from this year’s D&AD New Blood theme “Facing the Future” and aim to tackle, for example, global issues like climate change and poverty through their submission.)

Please send your proposal and any assets to by Wednesday 28th June. The most impressive brief will be showcased during the talk on Wednesday 5th July, where you will also have the chance to play with some of Uber Digital’s many hi-tech toys.

Date: Wednesday 5, 2017
Time: 13:30 - 14:30
Meet at Festival Info Hub:13:15

This New Blood 2017 Fringe event is hosted by:

Jelly London

*New Blood Festival Fringe events are FREE to attend, but require a £10 (incl. VAT) refundable deposit to hold your spot.
*Please meet at the New Blood Festival Hub at the The Old Truman Brewery at the stated times (unless otherwise specified). If you have any further questions, please contact

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Date and Location

Date: Wednesday 5 July 2017
Time: 13:30PM – 14:30PM


D&AD Studio

96 Hanbury Street, London, E1 5JL