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Annuals and Publications
The book, published by TASCHEN, was the brainchild of D&AD President and AllofUs Founder Sanky, Airside Founder and sustainability expert Nat Hunter and graphic design icon Harry Pearce of Pentagram.
The 2011 Annual is TASCHEN’s most sustainably produced title to date. Its carbon footprint is 82% less than the 2010 edition. Both the design and production of the book aimed to push the boundaries of environmentally conscientious publishing.
Harry Pearce’s cover design pays homage to Fletcher Forbes Gill’s iconic D&AD logo, which has remained essentially unchanged since its creation in 1962. The result is a classic package made in a completely modern way.